Joey Armstrong Details 3 Marketing Strategies for a Post-Pandemic World

Joey Armstrong knows the pandemic changed the way the world works and the way we see each other. People and businesses have been transformed and likely your marketing strategies are out of date and need a revamp.

The digital marketing world is increasingly crowded. It can be hard for your company to gain traction with new customers, especially post-pandemic. How do you differentiate your content and outreach to clients when there is so much noise?

There is no one size fits all digital marketing strategy but listening to customers and tailoring your messages to them remains important.

What are the top 3 ways your business can improve your marketing strategies?

First you should focus on your customers and their pain points. How have they changed in the past year and what are their new priorities? Once you have gotten that information, you can start to tailor your new marketing strategies.

Focus on Your Existing Customers

If they have stayed with you through the pandemic, make sure to relearn their pain points, maybe they have shifted. Send out survey emails, put up polls on social media, however you do it, make sure you see where they are and what their needs are. Listen to what they tell you and create new services and ad campaigns that relate to what they have experienced and need from you going forward.

Make Sure Your Social Presence is Solid

Since we have all been tucked away for nearly a year, most businesses have made already social media an important part of their marketing campaigns. Be sure to create content that informs, shows clients who you are as a company and that you are listening to them.

Create stories or reels on Instagram to tell your customers about what you offer or what’s new with the business. Do interactive live streams and listen to what your customers and potential leads tell you. Take some time to digest their comments and think about how it can impact your business.

Make sure you know which platform(s) your target audience hangs out on and target them there. Don’t just blanket every form of social media, it will be expensive and a waste of your resources.

Target Multiple Channels that Make Sense to Your Market

One study says 70% of consumers use three or more channels when researching a purchase.

You need to approach your customers and potential ones in a mix of channels. Besides social media, you can use

· Email marketing

· Paid search ads on Google

· Direct mail

And be sure to have a message that’s relevant and targeted to your audience. Use the information you have gained from listening to their pain points through surveys, live stream comments and feedback.

Joey Armstrong believes these marketing strategies will ensure that post-pandemic, your customers know you’re still there and listening to their needs.