Joey Armstrong Discusses How Rebranding Businesses Can Give Back
Businesses across the globe have long since realized that giving back is crucial for several reasons. Not only does it serve to help others that are in need, but it also stands out as a great opportunity to put an organization’s money where its mouth is when it comes to showing commitment to the local community. In the current landscape of the pandemic, Joey Armstrong acknowledges that volunteer efforts are more important than ever and, luckily, there are a variety of ways that rebranding businesses can contribute.
Share Knowledge and Insights Via Events
If your business performs services that are in high demand or may be of interest to people exploring their career options, Joey Armstrong speaks to how sharing knowledge can be a large first step to giving back. For example, job training programs and various workforce development organizations are frequently in search of businesses that can facilitate “Chat and Chews”, mock interviews, and information sessions that explain crucial job functions to individuals in search of employment. All these training options can have a profound impact on the greater community by fostering an interest in marketable skills, directing people to career opportunities that they may strive in, and providing access to employment opportunities. One of the benefits that these events have for businesses is that, aside from administrative time to facilitate, there is little if any cost associated with this method of giving back.
Volunteer for Local or National Organizations
Most companies know that volunteering is one of the easiest and most effective ways a business can give back to the community. Still, some organizations have difficulties getting volunteer efforts off the ground in tandem their other responsibilities. Joey Armstrong recognizes that the easier things are to do, the more likely they are to get done- a point that is particularly true in the realm of business. For this reason, Armstrong recommends streamlining the volunteer process at the workplace by organizing days specifically for interested team members to give back. Some companies start small by organizing group volunteer outings at local facilities such as the soup kitchen, community events, shelters, or food donation centers. From there, it can be very simple to establish a group that is interested in facilitating larger scale events and organizing even larger volunteer opportunities. During the pandemic, it may be harder to organize large volunteer groups for a noble cause, but many resources are available for safely organizing to give back.
Create Partnerships with Local Organizations
Donating money is one of the quickest and most impactful ways to contribute to one’s greater community as part of a rebranding company. In doing so, it is helpful to consider that you are making donations in ways that maximize your efforts to the benefit of those you are helping. One way to effectively donate is to create partnerships with local organizations that have an existing framework to use donations. Organizations may need money for daily operations or a variety of events that are organized to maximize donations from community members and other businesses in the area. According to Joey Armstrong, fostering partnerships with these organizations is a simple way to ensure that you can give on a consistent basis. This will keep you in the position to network with other organizations making donations, connecting you with entities that need help and others that will make worthwhile collaborators for volunteer efforts.
