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A entrepreneur and marketing expert, Joey Armstrong has dedicated his life to helping companies establish their brand.

Joey Armstrong knows streaming services were growing even before the global pandemic hit, but with lockdowns and people hungry for content, streaming services grew even bigger in 2020. Global video streaming had revenue over $26.5 billion dollars in 2020 and is forecast to grow to $27.5 billion dollars this year.

People use the internet to stream all sorts of programming, from news to on-demand content. More sophisticated mobile phones, along with more people using the internet has also helped the trend in streaming. Over 4 billion people now use the internet worldwide. …


Joey Armstrong knows the pandemic changed the way the world works and the way we see each other. People and businesses have been transformed and likely your marketing strategies are out of date and need a revamp.

The digital marketing world is increasingly crowded. It can be hard for your company to gain traction with new customers, especially post-pandemic. How do you differentiate your content and outreach to clients when there is so much noise?

There is no one size fits all digital marketing strategy but listening to customers and tailoring your messages to them remains important.

What are the…


Joey Armstrong is typically consulted by businesses to help with communicating a rebranding to their audience. Of course, by this time, they have already taken the steps necessary to ensure that the process has been brought to the attention of employees- but not always as well as it could be.

Armstrong notes that there are several crucial aspects of internal communication that businesses inadvertently skip over during rebranding. While these may be small mistakes individually, they combine to create a situation where employees do not have the information necessary to communicate details to their existing audience. …


Companies that are in the process of rebranding, no matter the reason, have their fears and apprehensions. Whether it be an issue of perception, costs, or logistics, Joey Armstrong recognizes that there can be a plethora of obstacles to undergo. When examining some of his former clients’ largest concerns, keeping the following that the entity had worked so hard to create and maintain was commonly the most glaring. After all, companies do not want to see the manifestation of their work being flushed down the drain.

Fortunately for businesses in the process of rebranding, there are several ways to keep…


Prioritizing mental health in business settings has been a growing trend across industries for years, and the ongoing pandemic has only served to push these topics further into the forefront. Pandemic aside, many members of the workforce are dealing with their own challenges that do not tend to cease simply because work duties need to be completed. Joey Armstrong and other experts welcome the zeitgeist shift to prioritizing mental health more, as it gives administration the opportunity to show employees that they are committed to helping them in whatever ways they can. …


It has been over a year since many companies that were able facilitated a move to remote work. While the process has been successful for plenty of businesses and sources predict that it will be here to stay, industry experts have noticed that there have been a few notable gripes with how their companies have handled the move. Working from home likely is not going anywhere, and marketing experts like Joey Armstrong believe that this necessitates that we continue to learn ways to work from home as optimally as possible. …


Businesses across the globe have long since realized that giving back is crucial for several reasons. Not only does it serve to help others that are in need, but it also stands out as a great opportunity to put an organization’s money where its mouth is when it comes to showing commitment to the local community. In the current landscape of the pandemic, Joey Armstrong acknowledges that volunteer efforts are more important than ever and, luckily, there are a variety of ways that rebranding businesses can contribute.

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If your business performs services that are…


Bad reviews can be just as damaging to a small business’s ego as it can be for their bottom line. After all, Joey Armstrong speaks to how many of our decisions in the digital age are made with the insights of reviews, both good and bad, in mind. A crucial facet of rebranding to recognize, however, is that bad reviews are far from the death sentence they may feel like. This is particularly true if your business can internalize feedback and work to rectify some of the root causes. …


Joey Armstrong
Joey Armstrong

There’s no question that 2020 put businesses to the test. Owners and operators had to decide how they would proceed in the face of unprecedented challenges while meeting financial benchmarks as best they could. It was uncharted territory for millions and the ramifications of the previous year will linger for many more to come. Some entrepreneurs decided to partner with marketing experts and decide on strategies for 2021 while growing the business alongside profit margins. It was the most opportune time to make waves, but Joey Armstrong says those who took the leap in 2020 will see the payoff soon…

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